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Stop “Following Up”: January Lead Revival for California Permit Expediters (Title 24, 2026)
January is when your backlog wakes up and starts acting like it has a deadline. Not because people suddenly became decisive. Because three clocks get louder at the same time: The client clock: budgets reset, contractors reopen schedules, homeowners want a start date. The city clock: intake is back, counters reopen, queues keep moving whether your client is ready or not. The code clock: California’s next Title 24 cycle becomes real. This year, that code clock is not vague.
Ethan Ray
Dec 18, 202512 min read


How to Revive Old Leads for Permit Expediters
Every permit expediting firm has a secret asset that does not show up on the balance sheet. It is not your city relationships. It is not your code knowledge. It is that messy list of people who reached out, sounded serious, then disappeared. Homeowners who asked for help with an ADU, addition, pool, or retaining wall, then stopped replying Architects who said, "We will circle back once the client approves" Investors who wanted numbers and timelines, then went quiet for six mo
Ethan Ray
Nov 24, 202516 min read


Sales for Permit Expediters: How To Build A Real Pipeline, Not Just Wait For Referrals
Most permit expediting firms were never built with a sales system in mind. You start with one jurisdiction, a few architects, a couple of contractors, some city relationships. Work comes in, you answer your phone, you reply to emails, you send proposals when you have time. That works at the beginning. Then you wake up with: More inquiries than you can track in your inbox Proposals sitting half drafted because you are juggling plan check corrections Architects, owners, and inv
Ethan Ray
Nov 19, 202512 min read


What is a Permit Expediter? What They Do, How They Save You Time, and When You Need One
If you are reading this, someone probably just said a sentence that sounded like this: “You will need a permit expediter for that.” Maybe you are a homeowner planning an ADU or major remodel and the contractor or architect mentioned you might need help with the city. Maybe you are a real estate professional or an investor who finally wants to move into larger projects, more units, or more complex properties, and everyone keeps telling you the permitting side is where deals ge
Ethan Ray
Nov 16, 20259 min read
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